Google optimization is referred to by industry experts as search engine optimization (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks — links on other websites that lead to your website — and the snippet.

The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website — meaning, for the site description, Google would simply display the first line of text from the relevant web page.

Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With IONOS hosting and the associated website and shop solutions, you are on the safe side from the very beginning.

Websites hosted with us have the best possible load time, and the page layout makes it easy to optimize for Google. We cannot create the texts for your products and services, however, we want to support you in writing text that will help to improve search engine rankings.

Google optimization is included in the competitive monthly price of IONOS rankingCoach. The tool has been designed to be so simple that you will quickly find your bearings.

What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimization, snippet optimization (optimization of the search result entry) and the building of backlinks.